Each January the Sony Open in Hawaii attracts 144 of the world's greatest golf professionals to the Waialae Country Club on the island of Oahu. The event is the largest charity golf event in Hawaii.  With a significant start of generating $256,000 for 43 charities in 1999, tournament charity proceeds now surpass the $1 million mark annually benefiting more than 150 not-for-profit organizations each year and has raised over $18 million dollars for over 350 local not-for-profits.  The 2018 tournament marked the 20th anniverary of Sony's title sponsorship of the event!

Global impact of the event reaches over 560 million homes in some 220 countries via multiple national and international broadcast networks, and contributes an estimated $100 million in marketing and economic impact to Hawaii. One of the most international events on the PGA TOUR schedule, the Sony Open showcases international golf talent and camaraderie against the backdrop of Hawaii's natural beauty to the world.