Each January the Sony Open in Hawaii attracts 144 of the world's greatest golf professionals to the Waialae Country Club on the island of Oahu. The event is the largest charity event in Hawaii and has raised over $7 million dollars for the local non-for-profits since 1999.

In just ten years, the Sony Open has emerged as a leader in charitable giving in the state. With a significant start of generating $256,000 for 43 charities in 1998, tournament charity proceeds now surpass the $1 million mark annually benefiting more than 100 not-for-profit organizations. In 2008 the charity is poised to hit $8 million in total charity grants benefiting over 250 charities.

Global impact of the event reaches over 450 million homes in some 200 countries via multiple national and international broadcast networks, and contributes an estimated $100 million in marketing and economic impact to Hawaii’s. One of the most international events on the PGA TOUR schedule, the Sony Open showcases international golf talent and camaraderie against the backdrop of Hawaii’s natural beauty to the world. In 2007 the Sony Open debuted live event coverage to China and India, and distributed the telecasts to over 150 other countries around the world, making it one of the most internationally-televised golf events in the world!